Focused investing

STANLIB manages and administers over R500 billion assets for over 400 000 retail and institutional clients, with a presence in eight African countries.

The brief was to re-postion and refresh the brand to give it standout, without changing it’s logo (shown above).

It is a young, innovative company equipped to deal brilliantly with an ever changing market. This energy - the passion and excitement of investing - was the key to breaking the very heavy mood of brands in this segment, and redefining the category. By giving the weak wordmark a holding shape, adding a new corporate typeface and a distinct new photographic style, the dynamism of the company was translated visually.

SKILLS BRAND REFRESH, STRATEGY

DESIGNED AT GRID WORLDWIDE