A bright future

The AAA School of Advertising is the official higher education institution for the South African advertising industry, with campuses in Johannesburg and Cape Town. The rebrand focused on building the school’s credibility as a leading educational institution. We needed to not only differentiate AAA in the marketplace, but to create an identity that is dynamic, alive and transcendent. The rebrand focused on AAA as the intellectually edgy choice – the Harvard within the advertising industry. Just three lines construct the three A’s of the icon, requiring a visual literacy to be seen.

Interpreted as a star, it supports the new pay off line - Birthplace of Brilliant.

SKILLS REBRAND, ART DIRECTION, PRINT, PROMOTION

DESIGNED AT GRID WORLDWIDE

AWARDED BRONZE LOERIE 2012